What is search engines optimization?

Every online marketer today is doing one thing or another to ensure that their web pages appear when a user searches for particular key terms. These key terms, otherwise known as keywords in the world of SEO, are particularly crucial if you want your website to be found in search.

Search Engine Optimization

There are various search engines such as Google, Bing, Yahoo and many others. All of these search engines have primary search results where web pages and content are ranked. For the ranking to happen, a process has to be followed, and this is what is often referred to as search engines optimization.

So what is SEO?

SEO is a process where you follow a certain procedure in order for certain webpages, web content and videos to be ranked by search engines. There are a lot of things that actually define SEO, ranging from the quality and quantity of traffic all the way to the organic results. Below are the components of SEO;
Quality of traffic

SEO is meant for drive quality traffic to one’s site. By quality, we mean the kind of traffic that you can convert into leads and eventually customers. You do not want millions of traffic on your site, which can even break your site, yet you are not getting any monetary benefits from it. Take for example, you have a website that deals with apple fruits. Google and other search engines tell online users that you are selling Apple computers. This traffic will never help you, thus it is poor quality traffic.

Quantity of the traffic

For your online business to succeed, you need potential clients to know about it. Once they have known about the existence of your business online, they need to visit your site so that you can convert them into buyers. This is made possible through SEO.

One good thing about SEO is that it provides free traffic, also known as organic traffic. You don’t have to pay any cent for the kind of traffic that we get via SEO, as this is deemed the most relevant traffic brought to us for free by the search engines.

What does Search Engine Optimization entail?

For you to achieve the above goals of SEO, there are a number of things you first have to do. Below are some of the things that one must do in order for his site to be SEO-compliant;

Building an SEO-friendly site

The first thing in SEO is to first have a website that is SEO-compliant. Build the pages of the website in such a way that they can easily be ranked by search engines. Make the website mobile friendly and responsive, as this increases the user experience of the website.

Content and related markup

What will be a site for if it lacks content? Once the site is ready, the next thing is to ensure that t has got enough content that can be ranked by the search engines. Get quality keywords that will help you come up with quality content for the site. You also need to have the kind of markup that can help search engines understand what your content is all about.
Inbound and outbound links

Links make the bulk of any SEO strategy. A website that has lots of links from other websites signify a vote of confidence in the content you have published. This way, yo

Why SEO is important for your marketing strategy

Irrespective of the size and level of your business, SEO still does matter. Many business people tend to devalue SEO, terming it as a form of alchemy that no longer has any importance in any marketing strategy. But the truth is, SEO is vital for any form of marketing. This post provides reasons to support the use of SEO in marketing.

SEO Marketing Strategy

SEO enhances business visibility and branding

In most cases, online users do not just use one term to search for something online. They refine their search terms over and over again to get what they are looking for. If for every keyword they use to search for something, you appear, then there are higher chances that they will trust your brand. The increased visibility due to SEO makes online users believe that your brand can be trusted.

SEO improves a business’ credibility

Your business’ ranking in the search engines is a vote of confidence for many online users. You will be surprised at the number of users who entirely depend on the rankings to making decisions on whether or not to purchase. Through good SEO, your site will appear top in search results for any given relevant keyword. This translates to higher credibility in the eyes of consumers, thus boosting the sales for your business.

SEO brings relevant traffic

Do you want to have people visiting your business site? Then SEO is the way. Good SEO is paramount for tapping into the millions of online users who are in search of one thing or another. With a well-crafted SEO strategy, you can be sure to get qualified online users visiting your site. These users will be using specific keywords that are relevant to what your business offers, thus enabling you to convert them into reliable customers. Those people who are visiting your site are most likely not just any online users, they have used particular keywords to land to your website.

Again, getting these qualified users online is not as expensive as it would be were you to use other means. Getting traffic via SEO is the most affordable way of promoting your business, even when you are on a tight budget.

High ROI in advertising

There is no single offline advertising platform that can reward your business better than SEO. And this is not just offline marketing; SEO is much better than any form of marketing when it comes to returns. As an inbound marketing strategy, SEO allows you to only advertise to those people who are looking for products that your business offers. This means that you won’t be interrupting anyone, neither will you be advertising to people who are not interested in your products.

SEO can help you better understand your customers

Google Analytics can easily track traffic generated by SEO. The data that is collected by the tool is invaluable. You can use it to get insights into the kind of customers you are having. Among the things you can learn includes how the customers browse, how they search for items, days that they are most active, and much more.


SEO marketing strategy is the very best any online seller can have. You just get too much more without spending too much on it. Understanding how to utilize SEO for your business growth is the first and perhaps most important step when it comes to your business success.

We are Back! SEO and Marketing Information

Hey there! We are super excited to announce our SEO and Marketing Blog. 0awards is ready to rock it. We have very cool information coming about marketing strategies and how you can use the internet to grow a business. Stay tuned!