Search engine optimization, simply known as SEO, has been in use for decades now. And as time goes, so does SEO changes. For example we are help companies to rank for keywords such as Utah SEO agency and more, and we needed to make sure we are on top of everything.
A while ago, the SEO process was straight forward, and a simple strategy would lead to a lot of traffic on one’s website. But today, the search engine bots have been modified and are now advanced, making the whole SEO process a hustle for most people. But is SEO worth the hustle?
Yes, SEO is the key to online success
In our various social media marketing projects at Utah SEO agency, we have learned that online marketing would be so difficult without SEO. Think of the number of websites that are currently online, each one of them having almost similar content with others. This brings a stiff competition that without SEO, then the idea of ever ranking and getting visitors would be farfetched. Below are some of the reasons why we at Utah SEO agency believe SEO is the key to your online success;
Stiff online competition
As we have already seen, content marketing faces stiff competition. This is simply due to the many websites that are mushrooming from every corner of the world. And given that most of these sites are not creating their own unique niches, but rather coming to join the already existing ones, then competition cannot be avoided. As such, one must find a way to beat the competition and appear on the first page of SERPs for specific keywords that describe the products or services offered by a website.
A high budget of advertising on other sources
Think of how much you would have to pay just to get some traffic. Google Ads is among platforms that provide people with an opportunity to pay so that they can get some traffic to their sites. But is this sustainable? And the answer is a big NO, especially for startups.
SEO is usually a free exercise if you are doing it by yourself. And even if you were to hire SEO agencies like Utah SEO agency, then the cost for the SEO will be much lower than the cost of paying for Ads, especially in the long-run.
Easy to get quality traffic
Every website has its own niche in which it operates. Think of a situation where you are getting a lot of traffic, but none of them is converting. This might be due to the quality of traffic where you get irrelevant traffic visiting your site. With good SEO, you can be sure to get traffic that is quite relevant. This is since the traffic will only reach your website through the use of some particular keywords that are unique to your niche. You can then go ahead to convert them into customers.
Easy to target
With SEO, you can target your content only to specific regions, or what we call local SEO. This is important when you have a local business and would like to reach people from the locality. Creating awareness of what you are selling in your local area would be quite difficult without local SEO.